'In Our Blood' is a concept whisky packaging design addressing the cultural relationship with alcohol in Scotland. Initial stages involved collaging  photography of human body elements to explore theme-driven imagery. Through further development, the final design shifted toward a more subtle, elevated aesthetic that respects traditional whisky visual language but displays a bold contemporary touch. The final packaging balances abstract textures with refined label layout to communicate a compelling message. 

Created in collaboration with an interior design specialist, this spatial design project focused on building an immersive retail pop-up display for a major furniture event. We designed the layout around the customer journey, selecting sustainable display materials, curated spatial lighting, and clear informational graphics. The dynamic wall patterns and structural flow celebrated Artek’s commitment to sustainable craftsmanship, ensuring a seamless connection between the physical furniture and the brand’s core heritage.